Overview
A fresh new brand for the Great Escapes RV Resorts. They have multiple demographics they target so encompassing was a good test. One specific brand is more dog loving families.
Challenge
They really liked Buccee’s and their mascot but it doesn’t fit more than 75% of their target audience so a fun yet buttoned up personality won the brand.
Our project approach and deliverables
- Collective brain-storming sessions
- Naming
- Ideation & Styles
- Logo Design
- Brand Guidelines
- Icon Design
- Ad Design
- Apparel Design
BRAND BASE
A mark made for longevity and with a fun nod to the airstream.
Brand guidelines encompass both main brands and what colors they share.
APPAREL
SECONDARY FAMILY BRAND
SIGNAGE
APPAREL
Family Brand T-Shirt.
Family Brand Hat.
brand in action
MASCOT
Initial Sketch of the original is bottom left from a procreate board. It’s a fun process to go through with the client and their Corgi won the pick and connected with dog lovers. (Dog-friendly RV Resorts)
variations
This mascot didn’t win but I wanted to show it here.
building a mascot
Initial sketch of chosen mascot based off the owners dog.
ChoSEN MASCOT
Mascots are fun and can speak into your brand quickly without any words. Here’s the final mascot for Great Escapes RV Resorts. They’ve even made a stuffed animal of the dog now.
WHAT CAN I
MAKE FOR YOU?
I work with organizations of all shapes and sizes.
Fill out my short project planner to get started.