BRANDING + LOGO DESIGN

Here, brands are designed with precision and care. Ideas are presented to communicate today and logos are designed to still connect tomorrow.

Brian White Design is an award-winning branding studio. Some of my logos have made it into some of the top industry books and collections. I’ve worked with Fortune 500 companies as well as mighty small businesses.

Each mark is custom designed so you can be proud of your logo and get behind your brand 100 percent. All logo packages come with easy-to-read instructions and over 30 logos to scale and use in any situation.

Keep in mind, the logo is just the beginning. The possibilities for branding are endless. Here, you can get full brand style guidelines, promotional materials, patterns, textures, illustrations, and more.

Check out my process for branding and logo design.

logo development

brand identity

brand strategy

naming

tag lines

style guides

mood boards

style tiles

patterning

templating

brand guidelines

social media

environmental

Why choose Brian white design?

what you get:

LOGO RECOGNITION

I’m honored to have my logos recognized by the design community and featured in various industry collections:
Logo Lounge 2, Logo Lounge 3, Logo Lounge 4, Logo Lounge 6, Logo Lounge 9, Logo Lounge 11, Logo Lounge 12, Logo Lounge 13, LogoLounge Master Library Volume 1, Logo Lounge Master Library Volume 3, Logo Lounge Master Library Volume 4, I heart logos honor mention.

LOGO BOOKS

A selection of

Logo Design & Branding

RETAIL / SERVICE INDUSTRY

PRODUCT

BUSINESS TO BUSINESS

technology

HEALTH CARE

non profit

process

I have been designing for over two decades and have found my step-by-step approach gives the best results for clients. I have simple staged processes, which gives clients ease-of-mind while they leave the project in my hands.

1

Discovery & Sketches

I start with a comprehensive brand guidelines questionnaire that helps you, as a company, figure out how you want to be perceived by your clients. It’s a fun, fairly quick exercise I use to make sure your voice carries over into your branding. After I receive your questionnaire and initial payment, I dig into what you’re saying about your business. I soak it in, and then my gears start turning. This is the part where I get my hands dirty with charcoal and graphite, filling up sketchbook pages while drinking ridiculous amounts of coffee.

Our team then meets to discuss ideas for making your custom mark unique, simple and timeless. How you are perceived as a business is important, and we want you to be proud of your logo.

2

Honing & Choices

After I hone my sketches and concepts that will work well for your business, I scan and bring them to life on the computer. I focus on simplicity and alignment, using professional models and systems I have perfected over the last 20 years.

After another internal review to make sure your logo is hitting the mark, I put together a private, online page for you to view and choose your logo. These pages include the potential color scheme we have worked on, as well as showing the initial logo in black and white, full color and reversed on a dark background. This gives you a quick idea of how the logo might work in different situations.

3

Final Hi-fidelity & Visuals

I want you to be extremely happy with your logo. Throughout my process, I will communicate directly with you, and I try to make it fun and exciting. I will do what it takes to work with you, to ensure your logo meets both my criteria for a strong logo and works well for your organization.

Once the final payment is received, I then double check and release the high-resolution master vector file and all design rights to you. You are free to trademark it and make it fully yours at that time. I will also send you a digital packet with all the file formats you need to start using your new logo!

WHAT CAN I

MAKE FOR YOU?

I work with organizations of all shapes and sizes.
Fill out my short project planner to get started.

"Beautiful work; solid construction. I had a specific look I was going for and Brian got it from the beginning. They listened to my ideas, roughed out a few examples, and tweaked items per my comments. The final results were stunning. Polite, no hassles, and aims to please. I fully recommend."

"After speaking with all the vendors on our shortlist, we selected Brian White Design, and we couldn't be happier about our decision. Brian is super experienced and knows his craft and process well, but is also fully committed to hearing my ideas and preferences as well. You can tell that he really wants the end result to be something that the customer is proud to use as well. I found Brian to be a great design partner."

"Brian has a unique perspective thanks to his teams vast experience. They are a talented group who helped develop our branding, packaging, and online presence. They had a fast response time which I always appreciate."

“It was everything I could’ve hoped for in my first experience with branding. Brian delivered perfect logos that capture the exact personality I wanted. Since I work with children, the bright colors on a white background were exactly what I was looking for—even though I didn’t really know it. I still use and cherish the materials he gave me."

"The way he implemented the designs was very fresh and matched the modern feel that I was looking for. We set a deadline for this project and Brian came through. When Brian designs, he takes many things into consideration beyond just putting pretty colors to paper. He can make something that’s going to be plastered on your business for the next 25 years. I was very happy."